INK comes packed with a load of features. Below is a list of the most important.
INK should not take more than 5 minutes to install. The goal is to make the script easy for anyone to install while giving the most flexibility.
INK automatically detect if Google Analytics is installed on your site. If it is, INK sends all the tracking data inside Google Analytics so it's all centralized.
INK is very flexible, it comes packaged ready to use but more advanced users can customize it the way they want.
INK is very easy to translate. So your website can be in any language, you'll be able to translate INK.
Users won't know INK in installed unless they copy content from your site and even when content is copied, INK never gets in their way.